Understanding Which Google Ranking Factors You Can Influence and Which You Can't!

As a business owner, entrepreneur, solopreneur it is important to understand which ranking factors for a Google Business Profile are within your control and which are not. By focusing on the factors that you can influence, you can improve your profile's visibility and attract more potential customers.

Google Ranking Factors You Can Influence:

Completeness and accuracy of your profile information: This includes information such as your business name, address, phone number, and website URL. Make sure your profile is complete and accurate to ensure that Google understands your business and can match it to relevant search queries.

The relevance of your profile to specific search queries: To improve relevance, ensure that your profile information includes keywords that accurately describe your business and the products or services you offer.

The quality and quantity of your customer reviews: Encourage satisfied customers to leave reviews on your Google Business profile. Respond to all reviews, both positive and negative, in a timely and professional manner.

Consistency of your business information across the web: Make sure your business information is consistent across your website, social media profiles, and other online directories to ensure that Google can verify and trust your information.

Google Ranking Factors Out of Your Control:

Distance between your business and the user: This factor is based on the physical location of your business and the location of the user making the search. It's not something you can control directly, but you can improve your visibility in local searches by optimizing your Google Business profile and building a strong online presence.

Competitors' rankings and prominence: The rankings of your competitors and their overall prominence are not under your control, but you can still focus on improving your own profile's relevance and prominence through the strategies listed above.

Changes to Google's algorithm: Google's algorithm is constantly evolving, and changes to the algorithm can affect your profile's ranking. While you can't control these changes, you can stay up to date on best practices and adapt your strategies as needed.

In summary, while some ranking factors for a Google Business profile are out of your control, there are many factors you can influence through the completeness and accuracy of your profile information, the relevance of your profile to specific search queries, the quality and quantity of your customer reviews, and the consistency of your business information across the web. By focusing on these factors, you can improve your profile's visibility and attract more potential customers.

Contact tash@tashdigital or click here to make an appointment if you would like to setup your Google Business Profile professionally.