Is it possible to get closer to your audience?

Marketing has changed phenomenally from an era where your customers came to you, if a customer wanted information they had to talk to a salesperson. Digital Marketing has made shopping from your couch possible, consumers immediately reach for their laptop, mobile, the internet, engaging with whomever, whenever.

Here they are literally flooded with opportunities, bombarded with options ….. at their fingertips, anywhere, anytime.

Of course the process of engaging a customer would be far, far easier if exclusively based on FACTS, however the process of engagement, conversion and finally acquisition is complicated because the decision-making processes is based on EMOTIONS.

Don't fool yourself generally customers start their journey trying their best not to purchase your product.

How do you overcome this hurdle?

Base your marketing strategies on slowly and progressively persuading your customer that your product/ services are the best solution to their problems and needs. 

TIP:  The journey of persuasion needs be free of BOMBARDMENT. 

TIP: People are more independent and want to make decisions WITHOUT your salesperson.

So what is the solution?

The type of marketing to more appropriately match the method of nurturing a customer through the decision-making process is called Inbound Marketing.

Inbound Marketing is when the company works to match their customer’s needs and creates content that appeals to them.

The traditional marketing methodology is called Outbound Marketing. This is where a business initiates contact with customers, examples being TV, radio, cold calling, magazines etc.

Outbound Marketing is competitive as it is one message for a greater audience, think of TV ads, whereas Inbound Marketing tailors messaging to specific customers, like a blog post.

In a world where everyone likes to think about themselves first, Inbound Marketing puts that prideful customer front and center, pairing what they want with what you have, and hoping for creating a win/win result of fulfilment.

The buying process has changed considerably where customers are now in control. So if you want to generate leads that truly engage, you need to make headway with Inbound Marketing.

Stop pushing your message onto prospects and start pulling prospects in! 

What is your Inbound Marketing Strategy?

Contact tash@tashdigital or click here to make an appointment if you would like to setup your Marketing Strategy.