Expand your Customer Lifecycle, introduce a Loyalty Program.

The consumer world is constantly changing and with the addition of technology this change is dynamic and rapid. With all this said studies indicate that loyalty programs will become more common and more in demand.

With the lapse of time, consumers are becoming less and less loyal, contrary they are becoming more promiscuous as a result of globalization and the internet. The barriers to switching products has become seamless and effortless. With the information overload we as consumers have become more discerning.

Yes, Loyalty Programs are becoming more and more in demand, however the method (HOW) of delivery loyalty programs is changing quickly.

Engage your audience to Boost Profits!

The world is going mobile with a natural transition and evolution from plastic cards to Loyalty going mobile!! Younger demographics have indicated that if Loyalty was on their phones they would interact more.

The world has changed as mobile phones are being carried as preference to wallets. Our mobile phones have become the most important asset that we carry around with us. Mobile phones have become the chosen option for building authentic relationships by businesses, as it has created a personal one-to-one channel for communications.

Mobile phones have breached the GAP between consumers and retailers.

The world has gone online, subsequently loyalty will transition to online and in real time.

Consumers demand transactions in real-time, waiting is no longer an option or acceptable, we want things NOW!

Consumers want to be rewarded RIGHT NOW!

When a customer enters a store they already want to know what benefits await as a result of their purchase and be rewarded immediately, seamlessly at the swipe of their credit card.

The Loyalty Program ecosystem is migrating to Social Media, Internet, Mobile Phones arming the consumer with the means to control their loyalty profile. They go online to check their balances, redeem online, interacting through ways that benefit the consumer. One size fits all marketing methodology is no longer applicable.

Low Level Boredom Thresholds have resulted in gamification applied to Loyalty, consumers want to be entertained. Loyalty MUST BE FUN! the more entertaining the journey towards achieving the ultimate goal the better.

Change in loyalty is occurring in the method of delivery, however the concept of loyalty has not changed.

You still have to have a great product/ service, understand your audiences needs, create great customer experiences and relationships and the ultimate need to recognize and reward purchases. In my opinion Loyalty is a tool if used correctly results in a Win/ Win situation for everyone. The best advice is get back to ground level roots of building authentic meaningful relationships.

FACT: Loyalty is relevant and not fading away.

Loyalty is becoming more prominent and creating a stronger more personal connection between consumer and brand. The method of delivery has changed....Contact Tash Digital to discuss how to remain abreast with changing technology.

Do you have a loyalty program?

Is it mobile?

If you would like a walk through of how Tash Digital can migrate your plastic cards to mobile solutions OR to discuss implementing your very own Loyalty Program click here to make an appointment OR email your requirements to [email protected]